MMG is committed to the active inclusion of diverse patient populations in clinical trials. Our teams gain special insights from MMG’s PACT team, which works one-on-one with patients in DC-area communities to help bring study participation information and opportunities to the underserved. We have also developed valuable insights and advanced skills for recruiting specific age groups and healthy participants.
Infants and children 
"Children are not little adults" - we have all heard it said before, but what does it mean for clinical trial recruitment and retention programs?
Pediatric patients and their families have different needs for information and support. And not all sites that enroll children are pediatric specialists. In some countries more than others, sites need extra guidance on discussing clinical trials with children and their guardians. We also work closely with site staff to help them incorporate child-friendly elements into their patient areas and recruitment processes. From healthy subject trials to studies for newly diagnosed conditions to chronic illnesses, we are experienced in recruiting and retaining pediatric participants.
Adolescents
Buy-in from adolescents is crucial to their participation—messaging must appeal to their beliefs and behaviors. Although parental consent is of course required, in many cases, it is still important to direct outreach efforts to adolescents, through preferred channels such as online promotion.
Geriatrics
As a group, geriatric patients rely heavily on their doctors to guide them through medical decisions. Geriatric studies often necessitate caregiver participation, and in some cases, the best return on investment comes from targeting outreach initiatives directly to caregivers.
Healthy subjects
The two leading reasons why healthy subjects participate in research are altruism and compensation. Outreach messaging needs to appropriately leverage these motivators.
Minorities
When appealing to members of minority populations, we carefully consider cultural beliefs, sensitivities, and special information needs. Outreach channel selection, and in particular, working through trusted entities, is paramount to reaching minority populations.